Driest January on Record

Two pints being cheered
Author: Samuel Beckingham
Updated: Feb 07, 2024
3 minutes read

According to Alcohol Change UK, which started the campaign for Dry January 11 years ago, a record number of people downloaded the official Try Dry app. Over 100,000 people were using it to track the financial benefits of giving up the booze in the first month of the year. On average, individuals saved £118 this year, compared to £117 in 2023.

The Numbers

A survey conducted by the British Beer and Pub Association (BBPA) in late January showed that almost as many people had said they had attempted Dry January this year as any of the previous ten years. The survey group consisted of 2,230 people across all age groups, and around 11% were participating for the first time.

You can see how people voted in the interactive graph below.

The survey also pointed to the growing number of younger people in Generation Z who are avoiding alcohol altogether. Around ¼ of people under 25 don’t drink at all.

Why People Are Going Alcohol Free

An estimated 8.5 million people planned to not drink alcohol in January, according to the data gathered by Alcohol Change UK. In November, 2,000 people were surveyed about whether they would take part, and this included anyone who didn’t drink the rest of the year.

After the decadence and indulgence of Christmas, people are wanting to cut back on how much they consume, so it’s no surprise that more and more people are opting to take part in Dry January. Going hand in hand with this is how price rises have affected how much consumers are willing to pay out.

The Impact on Pubs

CGA analysis has shown a drop in drinks sales in pubs, and sales were down by 7% in January this year compared to January 2023. In spirits alone, this had fallen by 19%. Thanks, in part, to the cost of living, fewer people have been able to afford a trip to the pub as it’s now seen as more of a luxury.

Perceptions about the necessity to drink are changing and there are now many more non-alcoholic beverages available than ever before. The only downside to this is that the cost of non-alcoholic options has gone up more than traditional pints and ciders.

Associa has noticed a 13.3% increase in non-alcoholic alternative beverages since the beginning of 2023. Beer and cider, on the other hand, only increased by 10.4%. Even though the popularity of zero alcohol options has grown, there is no onus to buy these as soft drinks have always been available. Nevertheless, pubs have been encouraged to embrace the low/no alcohol wave and stock up as needed to avoid plunging sales.

Boost Your Finances

If the average saving for Dry January was £118, there’s more ways you can boost your finances and keep this ball rolling. If you’ve yet to make use of our services to help you get money back, here’s just some of the options available.

Diesel Emissions Claim

Have you ever owned, leased or bought a diesel vehicle on PCP or HP? There’s a chance one or more of your vehicles were affected by the ramifications of the dieselgate scandal.

Learn how to check if a diesel claim is genuine or start your claim by clicking on the button below.

Flight Delay

If you’ve been on a flight that was delayed for at least three hours, you could be owed compensation. All airlines are supposed to resolve preventable delays, so if you were affected you could be owed up to £520.

Find out how to claim flight delay compensation or start your claim by clicking on the button below.

Unaffordable Lending

Have you had a store card or loan? Your lender may not have completed suitable checks or increased your limit without your knowledge. This may have caused you to have gotten into a worse financial situation and you may have struggled to make essential payments.

An unaffordable lending claim could reset your credit score. Start your claim by clicking on the button below.